Which Retail Layout is best for your brand?
No matter how beautiful your office space is, it is of no use if it lacks functionality. Similarly, a functional space also loses its productivity if it is dull and uninspiring. If you are planning to update your office space then always keep in mind that you are doing this for your employees, your clients, vendors and your potential customers. That’s where the right layout comes in. Designing your retail interior is a never-ending process where you can always be switching up, tweaking, adding, or taking away to create a resonating customer journey and experience. But at the end of the day, that’s exactly what you want to focus on: the customer journey.
Straight Retail Floor Plan
A straight retail floor plan is probably the most recognizable type of layout. Celebrated for its economy of floor space, the straight plan uses store walls, corner spaces, custom retail displays, and other shelving fixtures to maximize every possible selling point on the floor. Straight layouts are also chosen for their ability to work with many different types of floor displays – so you don’t have to select your fixtures according to your floor plan.
Angular Office Interior Design
Though perhaps the name may seem a bit counter-intuitive, angular layouts actually use curved and winding displays and fixtures that require customers to leap “from lily pad to lily pad” to find products. This often lends a higher-end feel, and is popular in many internationally-recognized clothing stores. Since the “lily pads” mean that not as many products can be displayed at once (again, making customers think they’re getting the last one of something) much of your excess stock will have to be kept in a back room or underneath the angular displays.
We’re all familiar with the grid. Nearly every convenience store, pharmacy, and grocery store utilizes this familiar layout. Reams of merchandise are displayed on a predictable pattern of long aisles where customers weave up and down, browsing as they go. The grid maximizes product display and minimizes white space. This layout is all about product, product, product. A standard grid layout looks something like this:
The loop, or racetrack layout takes the grid’s fairly predictable traffic flows a step further and creates a deliberate closed loop that leads customers from the front of the store, past every bit of merchandise, and then to the check-out. Customers are exposed to the most merchandise this way, but the path they take is controlled.
The free-flow layout philosophy is almost a rejection of the others. With free-flow. There is no deliberate attempt to force customers through predictable traffic patterns. That encourages wandering. Therefore, with free-flow, there are far fewer rules. But that doesn’t mean there aren’t any — don’t forget about the commonalities that are based on natural human behavior.
Each of these layouts have their ups and downs. Choose the ones which goes best with your brand’s values.